The Radio 4 programme - Sugar Daddy, Sugar Baby - is set to lift the lid on the phenomenon of young women using the internet to find rich men who will give them cash, gifts and even exotic holidays in exchange for a relationship.
According to one website, Seekingarrangement.com, the rise in tuition fees in 2012 has seen students flock to the service, which claims 4.5million users across 139 countries. Figures from the website show that students from Cambridge are the second most prolific university users, behind those from the University of Kent. Nottingham, Manchester, St Andrews, Exeter, Bristol and Leeds also feature in the top ten. Samantha Sharratt, 29, (main picture), has been a so-called sugar baby for ten years and told the Radio Times she can earn up to £4,000 per month.
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