When he appeared on Dragons’ Den to market the Reggae Reggae Sauce that would make him a multi-millionaire, Levi Roots billed it as the ultimate family collaboration.
He told the world that the sauce was made to his Jamaican grandmother’s authentic recipe and said that his children helped out in his business.
But it seems that most of the entrepreneur’s eight children – by seven mothers – struggle to think of him as a family man.
Last night, two of his daughters claimed he had never paid a penny in child support, at least four of his children are struggling on benefits, and one is effectively homeless after he refused to help her.
Law student Joanne Caesar, 33, said her father has cut her out of his life – and his £30million fortune – after she helped to develop the famous sauce and provided backing vocals on his advert.
Miss Caesar said her father, who still lives in the two-bedroom Brixton council flat he has rented for 20 years, had ‘exploited’ her by getting her to work for him without paying her.
Her half-sister Sharlene Williams, 32, said her father ‘took advantage’ of her by making her work at his shop without paying her a wage and refusing to make her an employee.
Both agreed that he had not been a good father to them and their siblings, aged one to 36.
He appeared on Dragons’ Den in 2007, serenading the judges with his Reggae Reggae Sauce song.
Dragons Peter Jones and Richard Farleigh invested in his business. Shortly after, Sainsbury’s said it would stock the sauce, and he has since expanded his range and made a fortune.
SOURCE-DAILYM
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