Sunday 22 December 2013

Update:Justine Sacco apologizes for her Racial tweet

The PR executive who was summarily dismissed after her racist Tweet sparked a revolt on social media has apologised - as her own father called her a ‘f****** idiot’.
Justine Sacco said that she was ‘ashamed’ over her actions and said she had been ‘cavalier’ in making her tasteless joke about the AIDS crisis in Africa

But her father, who has not been publicly named, was more forthright and said that what she did was ‘unforgivable’.
Flying into the storm: This photo, snapped by Twitter user Zac_R, was taken as Justine Sacco got off a 12 hour flight at Cape Town airport after arriving from London. The PR representative would have just been discovering the furor her racist Tweet had created while she was in the air


He also apparently backed the campaign to name and shame his daughter as, in an ironic twist, it emerged he moved his family from Cape Town to the US in 1994 to escape racism at the end of Apartheid.
Sacco is now thought to be holed up with her family in South Africa and will be spending Christmas coming to terms with her sudden ascent to the Internet's public enemy no.1.
Losing her job as a communications director could also mean losing her US work visa -potentially forcing her to leave America.
Sacco was fired by IAC, a major US media company which owns Match.com and Vimeo, after she sent the Tweet as she was about to board a 12-hour flight from London to Cape Town.
It read: ‘Going to Africa. Hope I don't get AIDS. Just Kidding. I'm White!'
The post was retweeted over 3,000 times and was picked up by media outlets around the world, however Sacco remained completely unaware of it all because she was in the air


SOURCE-DAILYM

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